Article

De Grote BNR Klantenshow; onderwerp; 'de klant centraal'.


The purpose of a business is to create a customer [Peter Drucker] AND to maintain this relationship [Christian ter Maat].


titel: De Grote BNR Klantenshow; onderwerp; 'de klant centraal'. [download]
author: Christian ter Maat
publication date: 29-12-09
published: BNR Business News Radio
language: Dutch
format: radio MPEG3
length: 17 minutes
tags: sociale netwerken, crowdsourcing, 'afscheid van de klant'


th!nkbite

'The aim of marketing is to make selling superfluous. Or the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.'
[Peter Drucker]